According to current theories of evolution of organic world Essays

According to current theories of evolution of organic world Essays According to current theories of evolution of organic world Paper According to current theories of evolution of organic world Paper Essay Topic: Current According to current theories of evolution of organic world, total diversity of biological species evolved from universal single-celled progenitor organism of extremely primitive constitution. These progenitors were heterotrophic and received nutrients from the primal ocean, enriched by simple organic compounds. Subsequent differentiation of these first organisms resulted in formation of eucariotic cells, autotrophic cells capable of photosynthesis and first multicellular colonies. As a result of intensive photosynthesis large amounts of free oxygen appeared in the atmosphere. Thus more effective aerobic ways of metabolism became possible. Having mastered photosynthesis and breathing, living organisms started to acclimate to the different zones and locations. These organisms were subjected to different sets of environmental factors. While adapting to these different conditions, organisms obtained different sets of adaptive features that were secured by the natural selection. The deeper was specialization of the group of organisms, the more unique set of features it developed. Thus the biological diversity had formed. 2. I am agree with the theory of evolution, because it explains in a logical and consistent way how the life had emerged and developed to its current diversity of species. Also theory of evolution explains the processes that are implemented widely by the human race since stone age to cultivate species of plants and animals in a fashion most fit to satisfy the needs and requirements of certain climatic zone. Application of principles of natural and artificial selection allows to predict approximately what effects will have influence of certain factors during production of new breed or species and how should directional selection be performed to cultivate breeds or sorts with desired qualities. Theory of evolution also makes sense of paleontologic discoveries and allows to analyze and predict relation between more or less distant groups of organisms based upon constitution of their predicted common progenitors. 3. Artificial selection and genetic engineering are widely applied in contemporary scientific research works, industrial processes and in production of agricultural goods. Logically arises question if these artificial, human-governed factors could influence natural processes of evolution. Artificial selection is, in fact, natural selection that is directed and controlled to obtain certain desired features in a breed of an existent species. Artificial selection can result in formation of new species only if applied continuously over very extended periods of time. Such activity may contribute certain scientific interest but hardly could be economically profitable and, hence, hardly can be expected to happen. Genetic engineering, though, is a tool that is potentially capable of much more swift and radical changes than natural or artificial selection could ever provide. So in theory it is possible to expect certain impact of products of genetic engineering upon natural evolution. That is why experiments based on genetic engineering should be designed carefully and well-thought before application. : 1.  Ã‚   BCB705 Biodiversity: Chapter2 Evolution of Biodiversity. 3 Jun. 2008. The Department of Biodiversity Conservation Biology and The University of the Western Cape. 3 January 2009 http://planet.uwc.ac.za/nisl/biodiversity/Chapter2/index.html

Star Clusters

Star Clusters Star clusters are just what the name says they are: groupings of stars that can include anywhere from a few dozen to hundreds of thousands or even millions of stars! There are two general types of clusters: open and globular.   Open Clusters The open clusters, such as the Beehive in the constellation of Cancer and the Pleiades that grace the sky in Taurus, are groups born in the same area of space but are only  loosely  gravitationally bound together. Eventually, as they travel through the galaxy, these stars  wander apart from each other. Open clusters usually have up to  a thousand or so members, and their  stars are  not more than 10 billion years old. These clusters  are much more likely to be found in the disks of spiral and in irregular galaxies, which contain more star-forming material than older, more evolved elliptical galaxies. The Sun was born in an open cluster that formed about 4.5 billion years ago. As it moved through our rotating galaxy, it left its siblings behind long ago. Globular Clusters Globular clusters are the mega-clusters of the cosmos. They orbit the central core of our galaxy, and their thousands and thousands of  stars are held together by a strong mutual gravity  that creates a sphere or globe of stars. Generally speaking, stars in globulars are among the oldest  in the universe, and they formed early in a galaxy’s history. For example, there are stars in globulars orbiting our galaxys core that were born when the universe (and our galaxy) was quite young.   Why Are Clusters Important to Study? Most stars are born in these big batches within large stellar nurseries.Observing and measuring stars in clusters gives astronomers great insight into the environments in which they formed. Stars born recently often are more metal-rich than those that formed much earlier in history.  Metal-rich means that they contain more elements heavier than hydrogen and helium, such as carbon and oxygen.  If their birth clouds were rich in certain kinds of elements, then those stars will contain higher amounts of those materials. If the cloud was metal-poor (that is, if had a lot of hydrogen and helium, but very few other elements), then the stars it formed will be metal-poor. Stars in some globular clusters in the Milky Way are quite metal-poor, which indicates they formed when the universe was very young and there hadnt been time to form enough of the heavier elements.   When you look at a star cluster, youre seeing the the basic building blocks of galaxies. Open clusters provide the stellar population of a galaxys disk while the globulars hark back to a time when their galaxies were forming through collisions and interactions. Both stellar populations are clues to the ongoing evolution of their galaxies and of the universe. For stargazers, clusters can be fantastic observation targets. A few well-known open clusters are naked-eye objects.  The Hyades is another choice target, also in Taurus. Other targets include the Double Cluster (an pair of open clusters in Perseus), the Southern Pleiades (near Crux in the Southern Hemisphere), the globular cluster 47 Tucanae (a  fabulous sight in Southern Hemisphere constellation Tucana), and the globular cluster M13 in Hercules (easy to spot with binoculars or a small telescope).

Compare the video in the youtube about the fieldwork for boy scouts Assignment

Compare the video in the youtube about the fieldwork for boy scouts and girl scouts - Assignment Example To avoid the heat of the sun, the comedy skit was performed at night. As a couple of Boy Scouts were doing the skit, the other group members were playing the role of the audiences. While the Boy Scout speaker was telling the story, another guy was purposely acting whatever was being spoken about the storyline. For example, every time the speaker had mentioned the phrase â€Å"falling rocks†, the other guy would intentionally fall down the mattress in a prone position. video is about a group of Boy Scouts engaged in a skit that requires a group of 11 Boy Scouts to sing and dance in front of the audiences. In this particular video, the Boy Scouts were singing the song â€Å"If I were not a Boy Scout, I’ll tell you what I would be†Ã¢â‚¬ ¦ (Mccullarsj1). Basically, each of the Boy Scout who were performing a skit had their own line to say. As the song progresses, the Boy Scouts grouped in pairs who had said what they would be if they were not a Boy Scout would all at the same time shout what they think they would be in life. The third video involves a group of eight (8) Girls Scouts who were doing a skit on â€Å"If I weren’t a counselor† (Robbert Bobbert). This particular skit was performed during day time at St. Albans. Throughout the skit, the Girl Scout performers were singing and dancing as they share to the audiences what they think they would be in case they were not a counselor. In this particular video, the Girl Scout audiences were very attentive to the group performers. Each Girl Scout performing the skit had their own line to say with regards to what they would like to be if they were not a cousellor. As the song progresses, the Girl Scouts who had said what they want to be if they were not a Counsellor would all at the same time shout what they think they would be in life. The fourth video is all about a three (3) Girl Scouts who were singing the

A Conversation between Vaclav Havel, Thomas Hobbes and John Lock on Essay

A Conversation between Vaclav Havel, Thomas Hobbes and John Lock on the Idea of Liberty - Essay Example That these inalienable rights come from god but at the same time destroy him. HAVEL: not necessarily destroy him, but at least to change our view of what he is. That is what I mean by talking about the Anthropic Cosmological Principal. HOBBES: Ah yes, the idea that the universe . . . . What is that word you used HAVEL: Evolved. HOBBES: And I assume from the context that it means how the universe came about - you are suggesting that it developed over time HAVEL: Exactly. HOBBES; The Bible says it was created in seven days. LOCKE: Or rather seven units of time - we are not entirely sure of the translation, surely you know that. HOBBES: But the Bible is infallible . . . HAVEL: Gentlemen, gentlemen, it is difficult enough to talk about politics on its won, with getting into the territory of politics and religion. (All three men laugh) HOBBES: But seriously, your whole speech seemed to be heading in that direction. The idea of this self-transcendence - that all human beings are somehow linked to the universe by being reflected in it. The idea that of all the possible universes that God might have created, He chose this one . . . LOCKE: Or evolved, I like the idea of that. I must read more about it. HOBBES: Evolved then. That this one evolved rather than all the . . . LOCKE: I feel, thinking about it, that the two are not mutually exclusive. HOBBES: Meaning LOCKE: This Enlightenment that I am said to have created in England, it was based upon the idea of science, that things could be explained but that did not necessarily suggest that God does not exist. It merely showed how wonderful His universe is. HAVEL: That's exactly the point. It doesn't really matter whether God exists or not . . . HOBBES; I must protest. HAVEL: All that matters is that we are anchored on.... . LOCKE: This Enlightenment that I am said to have created in England, it was based upon the idea of science, that things could be explained but that did not necessarily suggest that God does not exist. It merely showed how wonderful His universe is. HAVEL: True. This photograph, it was published in newspapers all over the world and showed people how very small the world is, how we are lost in the blackness of space and how we should stop our present course of constant wars. HOBBES: Of course not: the individual will look at this photograph and then forget about it in the next moment. Most people are only concerned with their immediate life: their family, friends, job, getting food on the table. They don't have the time for this kind of thing. HOBBES: Exactly. And at the end of your speech you said (taking a copy of it from his pocket) "yes, the only real hope of people today is probably a renewal of our certainty that we are rooted in the earth and, at the same time, in the cosmos." I think that seems to say that your modern philosopher was right when he said, "only a God can save us now."

The Boeing 787 dream liner Essay Example for Free

The Boeing 787 dream liner Essay Boeing has tried to keep up with the pace of producing the already late project of the Boeing 787 dream liner. The company have been suffering much inconveniences especially from the overseas companies it had outsourced some parts of the fuselage. The company has invested substantial amount in the production of different parts of the plane. The company was aiming at rolling ten planes in a month though they are unable even to roll seven due to incapability of their production plants and the delays that are being caused by the team players in the production of the parts (Norris et al, 2005). In this research, the qualitative method would be used as it would give the details of why and how the company came on the conclusion of outsourcing the B787 parts to oversea companies. Qualitative method will explain the reason why the company decided to outsource the aircraft parts and how the process has affected the company, either positively or negatively (Denzin Lincoln, 2005). When Boeing Company decided to outsource the parts to Mitsubishi heavy industries in Japan, the company was looking for labor that would give the aspired results in time in order for the company to hit its targeted time. The outsourced parts have failed to meet the company’s prospect and its costing the company more delay and money as well. The delay have already cost the company more than $10 billion and is estimated it might lose more if no quick action is going to be taken (Dominic, 2009). The company identified the weaknesses in the already completed parts by the contracted companies and did not meet the expected standards during the test. The parts were made of composite materials and could peel off if the airplane is exposed in either extreme heat or cold temperatures. The company outsourced 60% of the aircraft to different suppliers which was seen as a brilliant move that could save the company huge money and time. The other reason is because the company wanted to shift from the aluminum technology to composite materials (Corliss, 2009). When the parts were being connected together, there were variations in different aircraft parts which posed a great risk to the safety of the company. The company is continually loosing as more delays occur as the company tries to woo the contracted suppliers to hurry and do amendments to parts that do not meet the quality checks, example, the wings were found to bear less weight that they were designed to support thus bringing the un-uniformity of the initial aircraft design. This has also contributed to the decline of the company’s share prices by about 4. 9% (Susanna, 2010). Boeing Company had made a sound financial decision when it outsourced some parts of the B787 to other companies though they had not calculated the risks that could on the other hand be brought by outsourcing. The delay and fail in quality of the parts paralyzed the Boeing’s sound decision and proofed it wrong and expensive than if it could have made all its parts in its production center. The company is not achieving its targets and could loose the business to its competitor the giant European Airbus company. The company has spent well over the amount it could have spent if it could have used its usual production line as it does with other planes because chances of production of parts that do not meet the standard are rare. Reference: Corliss, B. (2009)Whats new, different about the 787. The Daily Herald, June 21. Denzin, K. Lincoln, S. (Eds. ). (2005). The Sage Handbook of Qualitative Research (3rd ed. ). Thousand Oaks, CA: Sage. Dominic, G. (2009) 787 ramp-up wont be easy, Boeing partners say, URL http://seattletimes. nwsource. com/html/boeingaerospace/2009352316_airshowsuppliers180. html Norris, G. ; Thomas, G. ; Wagner, M. and Forbes Smith, C. (2005). Boeing 787 Dreamliner – Flying Redefined. Aerospace Technical Publications International. Susanna, R. (2010) Boeing Fails to Resolve 787 Incomplete Parts Delivery (Update2) URL http://www. businessweek. com/news/2010-05-20/boeing-fails-to-resolve-787-incomplete-parts-delivery-update2-. html

Classical Theorists Essay example -- Sociology, Feminist Theory, Gende

The dominant voice in sociology is white, heterosexual and male. This is certainly true of the â€Å"Classical† theorists and forefathers Georg Simmel and Max Weber. Over the years Sociology has recognized different voices in the tradition, opening the doors for feminist theory and theorists such as Candace West, Don H. Zimmerman, Judith Butler, Patricia Hill Collins, Dorothy E. Smith, and Raewyn Connell. These sociologists attempt to offer a different standpoint from the dominant one, a standpoint that can find some of its roots in the works of the sociological forefathers. West and Zimmerman’s Doing Gender was a seminal sociological work. The authors asserted, â€Å"the essential male and female natures are an achieved status of objective fact, they provide the rationale for the differing fates of women and men† (Kivisto 2011: 319). Max Weber’s views on status compliment this idea. Weber states â€Å"a status group can exist only to the extent that others accord its member prestige or degrading, which removes them from the rest of social actors and establishes the necessary social distance† (Coser 1977: 229). West and Zimmerman go on to discuss the difference between sex, sex category, and gender. They also concentrate on gender, submitting that instead of an essential part of our nature it is an act we portray daily (Kivisto 2011). West and Zimmerman take on gender was revolutionary but at its very foundation is the idea of status in American society. Generally, gender difference has been used to subjugate the female sex category. Georg Simmel also dealt with status in his essay on Fashion. He discussed the lower class acquiring material items to mimic higher classes. Similarly, West and Zimmerman discussed gender displays a... ...2011). Many jobs that are considered masculine make more money, such as businessman and pro football players. While teachers, nurses, and cleaning ladies traditionally female positions barely make a enough to survive. It says a lot about what gender we value in society. Arguing for a living wage from a feminist stand point, would highlight the contradictory act of teaching one thing and practicing another. The feminist perspective might point out that feminine and masculine are social constructions. This ideal would equalize the sex category female and male (Kivisto 2011). Making â€Å"female† activities as valuable as male activities. They would accept knowledge from all groups. Use a variety of standpoints to make decisions about wages (Kivisto 2011). Try to dismantle the gendered hierarchal structure of the university and disavow â€Å"masculine† and â€Å"Feminine†.

Consumer behavior Essay

1. Why would someone shop on the internet ? buy an ipad ? eat at T. G. I. Fridays frequently ? -Because of the fast-paced world that we live in it would be more practical to shop through the internet because of its accessibility. Through online shopping customer can get the product and avail the services they need in just a simple click of button it saves them time and energy. An ipad is a tablet computer developed by Apple. It is smaller than a typical laptop, but significantly larger than the average smartphone. The iPad does not include a keyboard or a trackpad, but instead has a touchscreen interface , which is used to control the device. Due to it’s portability, accessibility, ease of use, and the great applications you can avail with it millions of people around the world are ipad user and hundreds are still planning to get their self one, so they can ride along in the bandwagon and be one with the trend. Having an ipad can also defined one’s social status so, even though it is expensive with it’s benefits and the image it can give to a person we find iPAD’s as a practical thing to buy. T. G. I. Fridays is an American restaurant chain focusing on casual dining. It offers it’s customers good food and an American dining experience though it maybe expensive compared to other restaurant but, it is a great place to relaxed after a hard days work. a) Why would someone else not make those purchases? -Other People find it much more complicated to shop through the internet and prefer the old fashion way of shopping, some find iPad’s expensive and impractical and other people find eating at an expensive restaurant just a waste of time and money and they just prefer to eat home cooked meal. b) How would you choose one outlet, brand and model over the others? – If they have a good ambiance and feel of their store, the sales person offers good service and if their product are worthy and reasonable enough for their price. c) Would others make choice the same way ? -I guess not, because other people prefer to go with products with cheaper prices.

Arthur Anderson Questionable Accounting Practices: Ethics And Advocacy Essay

1. Discuss how the issues with the Arthur Anderson case may have played out differently if the Sarbanes-Oxley Act had been enacted in 1999. The provisions of Sarbanes-Oxley Act help minimize the likelihood of auditor failing to identify accounting irregularities by the following requirements: 1). Improving the internal control. Auditors comment on the internal control of the firm should be reported. 2). Reinforcing supervision for financial irregularities. This act boosts to establish an independent the Public Company Accounting Oversight Board, which is responsible for overseeing the performance of the certified public accountants and the accounting firm. 3). Strengthening the independence of auditors. It means that the act restricts auditors to audit activities only. 4). Encouraging financial disclosure. It also provides whistle-blower protection. 5). Increasing the penalties of ethical and legal misconducts. There are severe monetary and criminal punishments imposed on those audit ors that give false statements. Further, the act lays down the quality of auditing required, the quality of control, and independence standards and rules. 2. Discuss how the issues with the Arthur Anderson case may have played out differently if the Sarbanes-Oxley Act had been enacted in 1999. One specific provision that could help greatly is Section 203, or Auditor Partner Rotation. This section calls for auditors to rotate partners assigned to clients, so that fresh eyes can review the work that has been done. This helps to prevent the â€Å"partner in crime† relationship that contributed to Andersen’s downfall. Finally, the provisions make the entire auditing process more transparent, so that people on the outside of the company such as shareholders, can easily see what is happening. 3. Determine and discuss which elements of the framework for ethical decision making in business (from Chapter 5) played the biggest role in the Anderson case. Arthur Andersen and partner Clarence DeLany founded Arthur Andersen LLP in Chicago in 1913. After 90 years of hard work, this accounting firm we become known as one of the Big Five largest accounting firms in the United States. Andersen set standards for the accounting profession and advanced new initiatives on the strength of its then undeniable integrity. By the 1980s, standards throughout the industry fell as accountancy firms struggled to balance their commitment to audit independence against the desire to grow their consultancy practices. Andersen rapidly expanded its consultancy practice to the point where the bulk of its revenues were derived from such engagements, while audit partners were continually encouraged to seek out opportunities for consulting fees from existing audit clients. By the late-1990s, Andersen had succeeded in tripling the per-share revenues of its partners. Arthur Andersen was constantly accused of wrong doing starting in 1998. Andersen struggled to balance the need to maintain its faithfulness to accounting standards with its clients’ desire to maximize profits, particularly in the era of quarterly earnings reports. Andersen has been alleged to have been involved in the fraudulent accounting and auditing of Sunbeam Product Waste Management, Baptist Foundation of Arizona, WorldCom and Enron. On June 15, 2002, Andersen was convicted of obstruction of justice for shredding documents related to its audit of Enron, resulting in the Enron scandal. Nancy Temple (Andersen Legal Dept.) and David Duncan (Lead Partner for the Enron account) were cited as the responsible managers in this scandal as they had given the order to shred relevant documents. Since the U.S. Securities and Exchange Commission does not allow convicted felons to audit public companies, the firm agreed to surrender its licenses and its right to practice before the SEC on August 31, 2002, effectively ending the company’s operations. The Andersen indictment also put a spotlight on its faulty audits of other companies, most notably Sunbeam and WorldCom. The subsequent bankruptcy of WorldCom, which quickly surpassed Enron as the biggest bankruptcy in history, led to a domino effect of accounting and like corporate scandals that continue to tarnish American business practices. On May 31, 2005, in the case Arthur Andersen LLP v. United States, the Supreme Court of the United States unanimously reversed Andersen’s conviction due to what it saw as serious flaws in the jury instructions 4. Discuss how the situation at Arthur Anderson may have played out differently if their senior management had displayed the habits of strong ethical leaders. Standards of any kind are a direct representation of its leadership. If organizational compliance exists, it will trickle down throughout the organization. Arthur Andersen’s ethical dilemma deals with greed. The firm became very greedy and sloppy. They no longer believed in rock solid accounting principles that had been instilled in earlier years. They were more into getting money whether illegally of legally. They felt like they were getting paid more to hide things than to audit. They tried to shred the Enron’s documents even after the court told them to stop all activities of such. Arthur Andersen somewhat helped Enron with their accounting scandal. Had Andersen done the job in an ethical manor, thousands of people would not be out of a job or even worst their retirement funds. One of many mistakes that condemned Arthur Andersen, was the shredding of those Enron documents. Even if the company was lying they could have gotten away with it. If they stopped shredding the documents the jury would not have found them guilty and ruin their reputation. The case did get reversed but the damage was already done. To take it further back than that, I would have maintained acceptable accounting principles like the founding fathers of the company situated. Andersen was doing perfectly fine, financially at least, before it crumbled due to bad decision making. References: www.sec.gov/about/laws.shtml – frwebgate.access.gpo.gov/cgi-bin/getdoc.cgi?dbname=107 www.commondreams.org/views02/0712-02.htm bodurtha.georgetown.edu/†¦/Arthur%20Andersen’s%20Fall%20From%20Grace%20Is%20.. news.bbc.co.uk/2/hi/business/2047122.stm www.time.com/time/business/†¦/0,8599,216386,00.html topics.nytimes.com †º Times Topics †º People †º D – resources.bnet.com/topic/sunbeam+corp..html studentoffortune.com/†¦/Ethics-and-Fraud-at-Sunbeam-Corporation

Social Media Strategy

Social Media Strategy The notions and principles of eTourism and e-commerce become closely connected while referring to the use of social media platforms for different marketing projects. The effectively developed social media strategy provides the framework for completing the project’s goals with the help of social media platforms.Advertising We will write a custom report sample on Social Media Strategy eTourism specifically for you for only $16.05 $11/page Learn More The social media strategy report on virtual tourism includes the project’s goal, such strategy’s components as the positioning, slogan, the discussion of the target audience, social media platforms, strategy of media, content, tone of voice, the discussion of used digital marketing theory and models, and metrics for success. Project Goal The main goal of the project is to promote virtual food tourism with the focus on the Chinese culinary traditions for people from all over the world while sup porting Chinese restaurants brands. Strategy Positioning Food lovers from all over the world receive the opportunity to enjoy virtual food tourism in relation to the Chinese culinary traditions. Slogan â€Å"Fall in love with a city because of a city†. Target Audience The target audience of the project is males and females aged 18-35, interested in the aspects of the food tourism, the Chinese culinary traditions, the Chinese culture, visiting Chinese restaurants in China, in Britain, and all over the globe. Social Media Platforms Effective tools to communicate personally with the potential consumer.Advertising Looking for report on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Facebook To develop a group related to the project and connecting the lovers of the Chinese food and travelling. To allow posting photographs and information about the local Chinese restaurants, food destinations in China and g lobally. To support a forum to discuss the best Chinese food destinations in the world. YouTube To promote the city video guide related to the Chinese culinary traditions and food destinations in different cities of China. To support the video guide about the history of Chinese culinary traditions. Weibo To promote posting photographs and personal feedbacks on Chinese restaurants in Chinese cities and round the globe. Twitter To promote posting information about new Chinese restaurants in China and round the globe. Content Types Posts, photographs, questions, interviews, news items, multimedia, walking tours. Tone of voice Light-hearted and humorous. Digital Marketing Theory and Models The main project uses the traditional digital marketing theory the main principles of which state the necessity of presenting the products and services virtually, involving the principles of the e-commerce, sharing the information, community building, and the direct contacts with consume rs (Buhalis, Tjoa, Jafari 1998, p. 78). The successful functioning of the project depends on stating the appropriate connections between different social media channels (Vries, Gensler, Leeflang 2012, p. 84).Advertising We will write a custom report sample on Social Media Strategy eTourism specifically for you for only $16.05 $11/page Learn More Facebook groups should be connected with the Twitter accounts and YouTube channels in order to provide the consumer with the opportunity to be re-directed to the materials which are most interesting and appropriate (Saravanakumar SuganthaLakshmi 2012, p. 4445). The basic used models include the manipulation of the shared and posted content, the focus on the posts promoting brands, and the focus on providing the effective customer services in relation to the virtual tourism (Buhalis 2003, p. 58; Buhalis Schertler 1999, p. 84). Such social media platforms as Facebook and YouTube can provide the effective tools to attract the lovers of the Chinese food and people interested in food tourism in order to promote the idea of virtual food tourism among them (Fesenmaier, Klein, Buhalis 2000, p. 89; Fesenmaier, Werthner, Wober 2006, p. 18). The main focus is on the updated posts, commentaries, city video guides, photo posts, and descriptions of the most popular Chinese restaurants. Twitter provides the opportunity to post the immediate information, news, update units, and commentaries. Metrics for Success The metrics for success in relation to the project are associated with the focus on promoting the consumers’ awareness in relation to the project. To analyse the metrics for success in relation to using the discussed social media platforms, it is necessary to refer to the websites’ traffic (Hanna, Rohm, Crittenden 201, p. 265). The other important measures are the number of subscribers and followers, and the general level of the audience’s activity and insights (Anderson 20 10, p. 112; Egger Buhalis 2008, p. 45). Reflection The use of the virtual space for promoting the idea of fool tourism and brand awareness is the comparably new approach in the field of eToursim and marketing.Advertising Looking for report on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More To develop the effective social media strategy related to promoting the project, it is necessary to select the most appropriate social platforms, to develop the strategies for using the provided tools, and to develop approaches to address the consumers depending on the used social platform and content types. The main challenge is in proposing the content which can satisfy the audience’s needs and work to support the concrete business goals. As a result, it is necessary to find the balance between focusing on the customers’ interests and experience and brand and project promotion. Reference List Anderson, E 2010, Social media marketing: Game theory and the emergence of collaboration, Springer, USA. Buhalis, D, 2003, eTourism: Information Technology for strategic tourism management, Pearson, UK. Buhalis, D Schertler, W 1999, Information and Communication Technologies in tourism, ENTER99, Springer-Verlag, New York. Buhalis, D, Tjoa, A, Jafari, J 1998, Information and Co mmunication Technologies in tourism, ENTER98 Conference Proceedings, Istanbul, Springer-Verlag, New York. Egger, R Buhalis, D 2008, eTourism case studies: Management marketing issues in eTourism, Butterworth Heinemann Oxford, UK. Fesenmaier, D, Klein, S, Buhalis, D 2000, Information Communication Technologies in tourism, ENTER2000, Springer-Verlag, New York. Fesenmaier, D, Werthner, H, Wober, K 2006, Destination recommendation systems: Behavioural foundations and applications, CABI, London. Hanna, R, Rohm, A, Crittenden, V 2011, ‘We’re all connected: The power of the social media ecosystem’, Business Horizons, vol. 54, no. 1, pp. 265-273. Saravanakumar, M SuganthaLakshmi, T 2012, ‘Social media marketing’, Life Science Journal, vol. 9, no. 4, pp. 4444-4451. Vries, L, Gensler, S, Leeflang, P 2012, ‘Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing’, Journal of Interactive Market ing, vol. 26, no. 1, pp. 83-91.

Review of Eats, Shoots and Leaves.

Review of Eats, Shoots and Leaves. Review of Eats, Shoots and Leaves. Review of Eats, Shoots and Leaves. By Maeve Maddox Ive finally got round to reading Eats, Shoots and Leaves by Lynne Truss. Heres a book that is not only useful and fun to read, its phenomenal popularity carries a moral for every writer: Dont worry about following the market. Dont try to produce another DaVinci Code or Harry Potter. Write what youre enthusiastic about and kindred spirits will find your book. Who could have guessed that a book about punctuation would hit the top of the charts? First published in April of 2004, Eats, Shoots and Leaves spent 25 weeks on the NY Times bestseller list and by October of that year had gone back to press 22 times to bring the total of copies in print to a million. I cant guess how many copies are out there by now. At a bit more than 200 pages including the bibliography, this little book describes the rules that govern the use of: apostrophe comma colon semi-colon dash hyphen period Plenty of other writing guides exist that describe the use of punctuation symbols, but the Truss book livens the discussion by throwing in history, examples of offensive punctuation, and the cheeky attitude that any English speaker smart enough to achieve an elementary school education ought to be smart enough to use apostrophes correctly. Heres a quotation that illustrates the clear, curmudgeonly style and underlying passion that has made this book a best seller with lovers of the language: To those who care about punctuation, a sentence such as Thank God its Friday (without the apostrophe) rouses feelings not only of despair but of violence. The confusion of the possessive its (no apostrophe) with the contractive its (with apostrophe) is an unequivocal signal of illiteracy and sets off a simple Pavlovian kill response in the average stickler. The rule is: the word its (with apostrophe) stands for it is or it has. If the word does not stand for it is or it has then what you require is its. This is extremely easy to grasp. Getting your itses mixed up is the greatest solecism in the world of punctuation. No matter that you have a PhD and have read all of Henry James twice. If you still persist in writing, Good food at its best, you deserve to be struck by lightning, hacked up on the spot and buried in an unmarked grave. As you can tell from the periods outside the quotation marks in this excerpt, Truss is British. Some of her funny allusions may go over the head of American readers, but most are understandable on both sides of the pond. And she always takes care to note differences between American usage and terminology, such as the fact that what Americans call a period is a full stop in England. Truss doesnt pretend to grammatical credentials beyond those of a professional journalist who paid attention to her elementary education. She is not a linguist or a grammarian. Indeed, New Yorker essayist Louis Menand scrutinized her text for punctuation inconsistencies and takes her to task in a piece called Lynne Truss’s strange grammar (June 28, 2004). He could do no less for the honor of his magazine, considering that Truss makes numerous references to the New Yorkers predilection for over-punctuation. If you havent read it yet, pick up a copy of Eats, Shoots and Leaves. Its funny and it really is a useful guide to English punctuation. Heres a link to Menands New Yorker article. You can also buy Eats, Shoots and Leaves on Amazon. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Book Reviews category, check our popular posts, or choose a related post below:Possessive of Proper Names Ending in S55 Boxing Idioms"To Tide You Over"

Marketing Essay Example | Topics and Well Written Essays - 750 words - 39

Marketing - Essay Example Around fifteen to twenty years back, most of the information was taken from the books in order to gain knowledge, but today knowledge is gained from the internet. All the libraries, journals, reports, and magazines can be accessed from the internet making it easy for people to get more knowledge (Muan). Another positive impact of technology on human relation is the communication, because human are able to contact each other from every part of the world which can create strong bonding between them. Apart from the technological advantages on human relations, there are many negative aspects of this advancement as well (Muan). Previously people use to coordinate with each other and discuss their issues but now, people have become more individualistic, and there is a certain distance between them. The families use to converse, argue, share joys within the members of the family, but technology has changed the human relations and now they desire to remain in their personal life that consist s of gadgets, cell phones, and internet (Muan). Every effort has its concluding point, but the advancement of technology has continued for many years, and it is expected that it will prolong in the upcoming years as well. There are many technologies that are not tested, yet but technologies that have been launched prove that it has become an integral part of humans and it is not possible for them to survive without technology. Since the role of the internet has become imperative for reaching the right target market and getting information of the clients, the role of technology in marketing has increased, and organizations now requires experts who can use and implement new technology in the marketing field (Shugan). The technology is significant for companies that are willing to apprehend their clients and building new relationships with these clients by using interacting tools. Previously, the organizations use to depend on their field persons for marketing